UPDATE: Hov hasn’t pulled a “Take Over” on BBC him and Pharrell are now partners.
…we’re not talking a few of this seasons Tee’s either, the whole company. Jay-z’s Rocawear company now own the licensing rights to produce and distribute BBC clothing. Pharrell will still stay on board as creative director and the two will work together to take BBC to new heights. This doesn’t mean you’ll be seeing the brand in large retailers like Macy’s (thankfully) but we’re interested to see what the two have in store for the brand.