As we reported previously Diddy will be covering the June issue of XXL magazine. Below you will find an excerpt of the writeup on him and it wouldn’t be Diddy if he didn’t have a few quotables, hence the title of this blog post. Check it out below and to read the full writeup pick the mag up form your local news stands.
He was a 360 artist before the term even existed—his business was founded on hip-hop but not limited to it. “Diddy is someone who taught young artists how to turn hip-hop into an industry,” says Jimmy Iovine, chairman of Interscope Geffen A&M, where Diddy is now signed as a solo artist, and Bad Boy is signed as a label. Under the terms of the deal, any new artist signed to Bad Boy will be distributed through Interscope, while currently signed artists (and the Bad Boy catalog) will go through Atlantic Records, where Diddy signed a deal in 2005. Besides being an entertainer, he’s a businessman. His vast empire includes Bad Boy Worldwide Entertainment Group, Sean John Clothing, Inc., Blue Flame marketing, which has counted Pepsi and Hewlett Packard as clients, and Justin Combs Publishing, which houses the songwriting credits of artists like The L.O.X. and 112. The latest, non-musical business deal, however, is with the Diageo liquor company. In 2007, Diddy entered an equal-share venture with Diageo to spearhead Cîroc vodka’s brand management. It’s been a fruitful partnership. In the second half of 2007, Diageo shipped 60,000 cases of Cîroc worldwide. That number jumped to 400,000 cases for 2008–2009.
All told, Puffy’s unconfirmed net worth is reportedly more than $350 million. It’s quite a résumé. And he knows it. “I am the champion of hip-hop,” he says. “Hands down, undisputed, I’m the undisputed heavyweight champion of hip-hop.”
He lets the words hang in the air. “I was the first on the jet. I was the first running the marathon. I was the first donating millions of dollars. I was the first. I was the first with the 10 million records sold. I was the first with the label. I was the first with the renegotiations. Fuck a Forbes list—I was on the cover of Forbes. There is going to be someone that will pass me, but as long as I’m on the court, they are not going to be badder than me, because there is too much catching up to do…There is not one muthafucka that’s here now who is going to outwork me. That is not going to happen, not right now. Maybe if I slow down, but to this day, no one can fuck with me when it comes to getting busy and working.” —Thomas Golianopoulos